Jeff Cook Real Estate BlogRecently posted or modified blog posts by tag - joinJCREhttps://www.jeffcookrealestate.com/blog/Copyright JeffCookRealEstate.com2023-03-31T13:08:56-07:00tag:jeffcookrealestate.com,2012-09-20:16102Jeff Cook Real Estate Highlights 2023 Top Agents of Quarter 1<img src="https://assets.site-static.com/userfiles/1451/image/AgentBlogHighlight_03_23.jpg" width="4671" height="2633" alt="From left to right: Heidi Schaefer, Brandon Garon, Whitney Hall, Clayton Hall, Nancy Walsh" />
Jeff Cook Real Estate is pleased to announce the outstanding achievements of its top agents in the first quarter of 2023. These agents have demonstrated exceptional performance, dedication, and expertise in the real estate industry, and have exceeded expectations in their sales and customer service efforts. With their exceptional skills and commitment to excellence, these agents have helped countless clients achieve their real estate goals and have contributed significantly to the success of Jeff Cook Real Estate. We are proud to recognize their hard work and dedication and look forward to seeing their continued success in the future.
The Hall Group: Top Team at Jeff Cook Real Estate
Clayton and Whitney, the dynamic duo of the Hall Group at Jeff Cook Real Estate, have not only excelled in their careers but have also created a beautiful life together. Clayton, originally from Vero Beach, FL, attended Florida State University, while Whitney, hailing from Columbia, SC, graduated from the College of Charleston. They joined Jeff Cook Real Estate in Mt Pleasant in 2017 and hit it off immediately. After being friends for a year, they started dating in 2018, got married in 2021, and are now the proud parents of a 6-month-old baby girl, Sawyer, and a 6-year-old dog, Hudson. As agents, Clayton and Whitney have helped over 175 families buy and sell real estate in the past 5 and a half years. They credit their success to the family-like environment at Jeff Cook Real Estate, where everyone is supportive and willing to help at a moment's notice. However, their biggest accomplishment so far is joining together as a husband and wife team and forming the Hall Group, where they have found a system that allows them to better serve their clients while balancing family time. Contact Whitney by calling 843-428-7578 or emailing <a>whitney.hall@jeffcookrealestate.com</a>. Contact Clayton by calling 843-396-3773 or by emailing <a>clayton.hall@jeffcookrealestate.com</a>.
Brandon Garon: Top Buyer Agent at Jeff Cook Real Estate
Originally from Southern California, Brandon relocated to Lexington, South Carolina in 2015 with his wife Danielle and two young boys, Noah and Wyatt. Prior to his career in real estate, Brandon worked as an EMT for 10 years, gaining valuable experience in customer service and problem-solving. Since joining Jeff Cook Real Estate in 2018, Brandon has served over 75 families and closed over $20 million in volume, finishing 2022 as one of the top 10 agents in the entire company. Brandon credits his success to the family-like culture at Jeff Cook Real Estate, saying, "It is more than just a place to work, it is a family. We go through life together, supporting each other in the job and in life." His biggest accomplishment so far is persevering through the challenges of the industry and becoming a top-producing agent. Brandon's ultimate goal is to help guide others as they embark on their own journeys, and he does so through his YouTube channel where he shares the Midlands of South Carolina through the eyes of a transplant and real estate agent. As Brandon puts it, "I love this career and feel blessed to have been given the opportunity with Jeff Cook Real Estate, who helped get me started and continues to support me as I have grown into a top producing agent." Contact Brandon by calling 803-766-4663 or by emailing <a>brandon.garon@jeffcookrealestate.com</a>. Be sure to check out his Youtube channel here <a href="http://midlandsofsc.com/">http://midlandsofsc.com/</a>.
Nancy Walsh: Top Seller Agent at Jeff Cook Real Estate
Nancy is a successful real estate agent at Jeff Cook Real Estate and has a deep love for family that has been a driving force in her career. Having helped over 170 families build new lives in homes they found together, Nancy's true joy comes from making these connections. She is a mother of four adult children and two stepchildren, as well as a proud grandmother of six grandchildren. Her supportive husband, Kevin, is also her real estate partner. With Jeff Cook Real Estate, Nancy discovered her true entrepreneurial spirit, having been given the tools and confidence she needed to be successful. Every transaction is special to her, and she considers it a huge accomplishment every time she helps match a family with a home. Nancy loves her job and is passionate about continuing to help families find their dream homes. Contact Nancy by calling 843-994-3715 or by emailing <a>nancy.walsh@jeffcookrealestate.com</a>.
Heidi Schaefer: Rising Star at Jeff Cook Real Estate
Heidi is a native Southern California girl who has lived in 11 states as well as Switzerland. After serving as a flight attendant for almost a decade, she decided to switch careers and became a real estate agent. Since joining Jeff Cook Real Estate in November of 2022, Heidi has already closed three deals in less than 120 days. She loves the supportive and family-oriented culture at Jeff Cook Real Estate and feels motivated to continue her success. Heidi is a mother of four grown children and a grandmother to four little ones ranging in age from 3 months to 7 years old. Despite working another job and taking care of her elderly mother, she has jumped in with both feet and is excited to keep the momentum going. Contact Heidi by calling 843-417-0495 or by emailing <a>heidi.schaefer@jeffcookrealestate.com</a>.
If you’re interested in buying a home or selling your current one, or give us a call at 855-HEY-JEFF or visit <a href="http://www.jeffcookrealestate.com/">www.JeffCookRealEstate.com</a>. To learn more about joining Jeff Cook Real Estate visit, <a href="https://www.jeffcookrealestate.com/careers/join-jcre/">JoinJCRE.com</a>.2023-03-30T09:30:00-07:002023-03-31T13:08:56-07:00Patricia Utseytag:jeffcookrealestate.com,2012-09-20:98337 Ways To Build Your Expertise in Today's Data-Driven Real Estate Market <img src="https://assets.site-static.com/userfiles/1451/image/real_estate_agent_on_laptop_.jpg" width="797" height="529" />
The real estate world is nothing short of competitive, where any agent usually falls under one of two categories: highly successful or a struggling mess. Many will call it quits in just a few short years because of two fundamental reasons: lack of educating themselves on the real value they can provide to clients and not articulating this value to exhibit their real worth.
To stay ahead of the game and push forward into your own success, here are 7 Ways to Build Your Expertise in Today’s Data-Driven Real Estate Market:
Invest in quality lead generators. There is no shortage of lead generating programs available to you, but essentially it all costs money. How much money you want or are able to spend on lead generators will impact the quality of your lead pool you accumulate. If you’re looking to purchase leads for the first time, I suggest researching Zillow, Realtor.com, Facebook, and Google.
Utilize, invest in, and stay up-to-date with technology. Expand your knowledge on how to utilize technology to grow and support your business. For starters, make sure you have a usable smartphone, laptop, and real estate specific CRM. Among the obvious reasons as to why you should have a smartphone, it allows you to utilize readily-available apps (such as your local MLS and personal CRM) should a client make a request on the spot. Broaden your knowledge and capabilities on your dependable laptop by getting comfortable using digital signature software, the business side of social media (Facebook and sponsored ads), and easy-to-create graphics you can share to stay front of mind with your customer base. A user-friendly and real estate-specific CRM can also take your client-base to new heights! CRMs with add-ons such as website templates, email campaigns, and the ability to integrate with your social media accounts tend to work better for real estate agents. For the more tech-savvy entrepreneurs: discover what technological software is available to you that would make your daily real estate world a bit easier. It may be something as simple as a documentation platform that retains all of your client paperwork, all the way up to videography and marketing yourself on a professional Youtube channel. The world of today is all about technology, and the majority of your future clients are too. Use this to your advantage to stay front of mind with them and to equip yourself with the tools and resources you need to succeed.
Invest in intentional follow-up and drip campaigns for current and past clients. I previously mentioned why you need a real estate specific CRM, and intentionally follow up for your clients is one of the biggest reasons why. The goal of email drip campaigns is to steadily and consistently help the potential client make knowledgeable decisions in their real estate journey or to recapture a past client, through a series of automated emails. Most agents have the mindset that following up is one of the easiest tasks in their daily agenda. Starting out, that may be true, but as you get busier with more and more deals and clients, it slowly moves to the bottom of your task list and is eventually forgotten about. If you’re not conversing with your clients on a regular basis and giving valuable information to them by being intentional with the materials you provide them, you will fall to the wayside in their minds as just another agent. To effectively create a valuable drip campaign follow these easy steps: 1. Make time to create each email. 2. Confirm the best way to contact them. Some prefer to converse via email, while some prefer texting and phone conversations. 3. Perfect your opening statement and be sure it grabs their attention to entice them to keep reading. 4. Provide value in each email. Explain what your purpose for contacting them is. 5. Research and use data to back up what you are presenting to them. 6. Add a call-to-action so they can make the necessary next step.
Understand data analysis. By knowing how to read market drivers and indicators, you can guide your clients into making smarter real estate decisions. Real estate data can help you determine how profitable a location will be in terms of occupancy rates, average rental income for the area, local school ratings, and life quality among other notable items. Make sure you are able to read and understand various data reports so you can give knowledgeable advice to clients and you are able to pull this data to support your statements and findings. Your client wants to be able to trust you but proving your trustworthiness and knowledge early on can create a more amicable relationship as you work through the transaction with them.
Be a one-stop-shop for your clients. Become a hub with a professional network that allows you to move a deal forward from start to finish in a five-star fashion. Networking is a big piece of the puzzle in the sales world. Build rapport with various companies that you can call on during your transactions like a mortgage lender, home inspector, general contractor, stager, termite inspector, packing and moving company, just to name a few. It is also beneficial to have a good contact that you can direct your client to, should they need that type of assistance beyond your scope of expertise. It is not necessary for you to know everything, but to instead be the source of the source and know how to utilize the contacts you have in your pocket to the best of their abilities.
Be the local expert. Enjoy the fun side of real estate! Get out and explore your area and discover the hidden gems of the community. Join community social media groups to stay in-the-know about what is happening from a homeowner perspective. Create neighborhood tour videos and share them on your social media. Also, attending local events and festivals is a two-for-one: you can gain knowledge and experience while networking yourself to get your brand out there. While you’re enjoying yourself out in the real world, be sure to stay on top of your current local market. Be ready when you’re asked these questions: What types of listing have sold most frequently? What type of properties most frequently come on the market? What neighborhoods and developments are hot right now? What’s the average price point for a new home in this city? Knowledge is power, and the more real estate knowledge you have, the more successful you can be!
Bring humanity to the transaction. Be an amazing communicator. Create an easy avenue for conversation for yourself and your lead pool. Build a relationship with your clients beyond just a transaction. People crave human connection and a trusted advisor now more than ever before. If you’re connecting with a potential client, show you care, don’t push for the sale, and keep in touch with them. Reach out to your current and past clients for a genuine check-in, and connect with them outside of ‘the sale’. Ask them how they’re doing, listen to their fears and expectations, and take notes so when you check-in with them again you’ll be able to continue to build on the rapport. If the conversation progresses to real estate, great! If not, continue your methodical check-ins, as they will see you more as a person of knowledge and the ability to help them rather than an agent looking to make a quick sale. Lastly, always follow up and follow through.
If you don’t know where to start, I’ve got one more tip: Join Jeff Cook Real Estate
We are the #1 team in the Carolinas, and the local real estate expert in our communities. We can teach you how to do all of these things successfully!2021-01-25T10:03:00-07:002022-07-05T14:24:32-07:00Hunter Cooktag:jeffcookrealestate.com,2012-09-20:965210 Reasons Why You Should Get Into Real Estate<img src="https://assets.site-static.com/userfiles/1451/image/Become_A_Real_Estate_Agent.png" width="1200" height="800" alt="Become A Real Estate Agent" />
As we approach the end of 2020, we can all safely agree that it has been a challenging year - but with those challenges also come opportunities. For many of us, we can see this as a window of perspective and changes in priority, particularly in business and sales.
If you're looking for a fresh new start, here are the top 10 reasons why you should get into the real estate industry. Oh, and don't worry about experience, you'll see it's much easier than it looks.
1. You Can Be Your Own Boss.
As a real estate agent, you will finally have a say regarding your schedule and working hours. Your professional success is all up to you, and you can reallocate your time to take care of those things that matter to you the most. In South Carolina, you should consider <a href="https://www.jeffcookrealestate.com/careers/join-jcre/">joining the Jeff Cook Real Estate team</a> since they're always hiring and looking to <a href="https://www.jeffcookrealestate.com/blog/feeling-stuck-ready-to-make-your-move-in-2020-you-asked-we-listened-new-structure-for-agents/">expand their pool</a><a href="https://www.jeffcookrealestate.com/blog/feeling-stuck-ready-to-make-your-move-in-2020-you-asked-we-listened-new-structure-for-agents/">.</a>
2. Flexible Dress Code.
Since there's no strict dress code in the industry, you can find your combination of business professional and business casual. There's no need for uniforms that won't reflect your unique personality. As a real estate agent, you can dictate how you want to impress your customers.
3. You Finally Get A Say On Your Income.
Many realtors will agree that this is one of the few professions that allows you to decide your yearly income. Since there are no salaries involved and all your earnings are based on sales, you decide how little or how much you want to make.
4. You Never Stop Learning.
The housing market is an organic entity, constantly evolving alongside the larger market. You will learn new technologies, techniques, sales speeches, and even life skills to become a better professional.
5. No College Degree Required.
The job market is getting more competitive by the minute, and people are always on the lookout for fatter and more stunning resumes. Luckily, not all professions demand having academic success, and in real estate, you can still thrive, even without a diploma.
6. Possibility To Work From Home.
Alongside the lines of being your own boss, you can take care of many aspects of the job while still at home with your family. Make phone calls, set video conferences, send emails, and schedule house visits, all from the comfort of your home.
7. Meeting New People, All The Time.
For people with a knack for sales and interpersonal relationships, becoming a realtor is a shoo-in. You will meet new people daily, and by listening to their stories and backgrounds, you will learn valuable life lessons that will help you with future negotiations.
8. You Get To See Incredible Homes.
Depending on the exact niche you would like to work on, you might have the chance to visit some of the most <a href="https://www.jeffcookrealestate.com/blog/most-luxurious-homes-in-charleston-sc/">luxurious and awe-inspiring residences</a> in the country - just the sight of them will get ignite your passion and drive for success.
9. You Can Indulge Your Creativity.
Being a real estate agent means knowing just what your client needs and being able to offer them a practical and tangible solution, all within their budget and terms of negotiation. There are no rules carved in stone, meaning you can be as <a href="https://www.hgtv.com/lifestyle/real-estate/five-creative-tactics-to-sell-your-home">flexible and creative </a>as the transaction needs you to be.
10. You Get The Satisfaction Of Helping Others.
Psychologically speaking, we all get a little oxytocin and dopamine boost whenever we're kind and helpful toward others - these hormones are responsible for building trust and social bonds. By helping people fulfill their lifelong dreams of owning their own homes, you'll obtain a sense of purpose that few professions out there can give you.
2020-12-28T14:30:00-07:002020-12-28T14:37:00-07:00Matt Serratotag:jeffcookrealestate.com,2012-09-20:7130Tis the Season for Giving - What is Jeff Cook Cares?$334,472 has been given back to the community!
Curious about our new billboard you’ve seen while driving down the road? Here at Jeff Cook Real Estate, we’ve been able to give back to our local community in a monumental way. We’re happy to announce that so far, we have given back $334,472 to the community!
How do we do it?
Since implementing our 1% initiative, it’s easier than ever to give back when you choose to work with Jeff Cook Real Estate. It’s simple; List your home with us, we sell your house, and 1% of our commission is put into an account used specifically for donations and sponsorships. Our donations and sponsorship money goes into investing in the lives of children and families in need within our community.
Jeff Cook Cares hopes to empower and uplift the lives of children in the Charleston area. By partnering with local schools and recreational leagues, we can make a difference in the lives of children and families in need of support. A few of the groups we’ve shown our support to in the past include Cane Bay High School Band, Christ Church, Cathedral Academy, and L.E.A.P. Booster Club. If your child’s group is in need of sponsorships, send us an email at <a href="mailto:sponsorships@jeffcookrealestate.com">sponsorships@jeffcookrealestate.com</a>.
We handpick the organizations we want to support with our Jeff Cook Cares program. These organizations align with our values as a company and we are immensely blessed to be able to work with them. Back in August of 2019, we launched our “Buy a Home, Give a Home” campaign as an opportunity to support <a href="https://fullercenter.org/">The Fuller Center</a> for Housing by funding construction for families in need in Peru.
Part of our core values at Jeff Cook Real Estate include being well-balanced and proactive. We understand the importance of giving back to a community that has supported us and believed in us. A few of the organizations we have worked with in the past include The Fuller Center, <a href="https://cathedralacademy.com/">Cathedral Academy</a>, <a href="https://www.charlestonhope.com/">Charleston Hope</a>, <a href="https://www.charlestonhabitat.org/">Habitat for Humanity</a>, <a href="https://www.charlestonanimalsociety.org/">Charleston Animal Society</a>, and Palmetto Heros.
<a href="https://www.jeffcookrealestate.com/blog/meet-the-sell-squad/">Our team</a> is a group of dedicated, knowledgeable real estate experts who not only care about assisting you with your housing needs but find joy in giving back. As <a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook/">Jeff Cook</a> says, “It’s impossible to be mad, stressed or angry while also being grateful”. Consider making a difference in the lives of those less fortunate than us this Christmas season!2019-11-21T09:36:00-07:002021-01-22T12:51:44-07:00Thomas "Jeff" Cooktag:jeffcookrealestate.com,2012-09-20:6065Jeff Cook Real Estate is your Home Selling MVPDo you know that <a href="https://realtytimes.com/consumeradvice/buyersadvice/item/1005480-20170925-6-surprising-benefits-of-buying-or-selling-your-home-in-the-fall">football season can be a great time to sell your home</a>? You will have less competition with other houses on the market and you will find that the buyers that are out looking are serious!
Buyers out looking at this time of year are usually looking because they have had a change in a job situation, such as relocation, or a change in their family situation. These types of buyers are eager for a deal.
More and more, in a “hot'' market, such as ours, where there are more buyers than sellers, seasonality is even less important. Also, more than half of buyers do not have children at home, so school schedules are not a concern for them.
Another benefit of selling during football season is that the serious buyers that are out usually want to close quickly, especially before the holiday season begins. The fall atmosphere of cooler weather can also help to make your home feel warmer and more welcoming.
At this point in the year, you can’t afford to waste time. It is even more important to list with an experienced real estate team, such as Jeff Cook Real Estate. Just as every professional football team has a playbook of their winning plays, the Jeff Cook Real Estate team has proven techniques and strategies in their “playbook” that will guarantee to get you the best price for your home in the shortest amount of time. Get to know <a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook/">Jeff Cook</a> and <a href="https://www.jeffcookrealestate.com/blog/meet-the-sell-squad/">meet the team</a> that will help you sell your home this season!2019-10-14T07:51:00-07:002021-01-22T11:23:39-07:00Cory Towlertag:jeffcookrealestate.com,2012-09-20:5949Nationally Ranked #10, Locally Loved #1! You have probably heard of Jeff Cook Real Estate, but did you know that we are now ranked the <a href="https://www1.realtrends.com/rankings/real-trends-1000-teams-by-sides-2019">#10 Top Real Estate Team</a> in the nation by Real Trends*. That’s correct - #10 in the Nation!
This is quite a remarkable achievement and one that you might want to take into consideration before you list your home.
You might assume that anyone can do just a good of a job as a top-rated team, but think again. Who will bring you a buyer? It is likely that the buyer for your home will not come from the local area. Since the Jeff Cook Real Estate Team is nationally recognized, they get thousands of buyers from all over the nation, not just from our local area. They have a large pool of qualified buyers ready to come to see your home now plus they get new potential buyers reaching out every day. An existing large pool of willing buyers will greatly increase your chances of finding the perfect buyer quickly.
Once you have a possible buyer, think about who is more qualified to negotiate the best deal for you? Who is more prepared to head-off any possible roadblocks? Who do you want on your side of the table working for you, with your best interests in mind? My guess is you would want a real estate expert with an entire support team behind them.
The Jeff Cook Real Estate team is a savvy, experienced team with robust marketing systems that bring in thousands of buyers each and every day. They also have an operations team that utilizes every option to expedite transactions. They have the knowledge and skills needed to get you the highest price in the shortest amount of time with the least amount of angst.
In addition to a national top 10 rankings, they are the #1 real estate team in the state of South Carolina! Jeff Cook Real Estate is now in Charleston, Columbia, Rock Hill, and Greenville! Now that you know more about the Jeff Cook Real Estate Team, give them a call at 855-Hey-Jeff.
Get to know <a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook/">Jeff Cook</a> and <a href="https://www.jeffcookrealestate.com/blog/meet-the-sell-squad/">meet the team</a> that will get the job done!
We have the buyers!
*Real Trends, as seen in The Wall Street Journal2019-09-09T11:40:00-07:002021-01-22T10:50:59-07:00Cory Towlertag:jeffcookrealestate.com,2012-09-20:5940Jeff Cook Real Estate Is Expanding Further In South Carolina<img src="https://assets.site-static.com/userfiles/1451/image/Jeff_Cook_Real_Estate_Is_Expanding_Further_In_South_Carolina.jpg" width="800" height="400" alt="Jeff Cook Real Estate Is Expanding Further In South Carolina" />
Jeff Cook Real Estate is excited about their recent <a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook-and-why-is-he-in-rock-hill/">expansion to Rock Hill, S.C.</a> They are bringing their real estate expertise, their proven marketing systems and their innovative approach to real estate sales to the growing market in the Rock Hill area.
Their new Rock Hill office, in the former Citizen Bank Building on the corner of East Main and Caldwell Streets, is under construction and will open sometime in the fall. In the meantime, the team is busy working out of a temporary office.
David Carter, a native of Rock Hill and an experienced real estate broker is the General Manager of the new office. He spent his early childhood in Rock Hill and is happy to have returned home with his wife and three children. David met his wife while they were both attending Clemson. He first joined the Jeff Cook Team in Charleston and enjoys the positive workplace culture while serving families with integrity and excellence.
Jeff Cook Real Estate was recently ranked the #10 Top Real Estate Team in the nation and the #1 team in South Carolina. Additionally, they were named a Top Workplace in South Carolina. If you are an exceptional salesperson looking for an industry that will provide you with an opportunity for great income potential, please consider joining their team. They can also assist you in getting your real estate license and have a proven training system for new and experienced agents. The new sales office is not open yet, but already has over 1000 leads in their database!
Jeff Cook Real Estate’s client base has been requesting them to open an office in Rock Hill because of the increasing popularity and growth the area is experiencing. <a href="https://www.tripadvisor.com/Tourism-g54414-Rock_Hill_South_Carolina-Vacations.html">Rock Hill</a> and the surrounding areas provide a wide range of housing options in downtown neighborhoods, lakeside communities or rural settings. The cost of living ranks as one of the lowest in the Southeast. The plentiful shopping, dining, entertainment, sports facilities, and medical options make Rock Hill an ideal location. Also, Charlotte is a short 20-mile commute up I-77. If you are looking to purchase or sell a home in the area or considering relocation to Rock Hill, please reach out to the Jeff Cook Team. They will listen to you and find a housing situation that fits your needs and wants.
You can meet <a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook/">Jeff Cook</a> or get in touch with our expert team at 803-836-8736 or go to JeffCookRealEstate.com.2019-08-15T10:45:00-07:002021-01-22T09:46:44-07:00Cory Towlertag:jeffcookrealestate.com,2012-09-20:5952Jeff Cook Real Estate Your Neighborhood ExpertHave you seen our newest Billboards? We are featuring five of our actual clients who we have had the recent pleasure of helping make Charleston home and learning <a href="https://travel.usnews.com/Charleston_SC/Things_To_Do/">why Charleston is such a great place to be</a>. We wanted to share more of their stories with you.
Lauren and T.J., one couple on our billboards, wanted to sell their current house so they could take advantage of the equity they had built up and then move to a larger house. We sold their house in only 2 days, which gave them the freedom and confidence to make a very strong offer on the new house they wanted.
Stephen and Rachel were struggling with all their expenses. They felt they had to constantly work to keep on top of bills and had not taken a vacation in over three years. Jeff Cook’s team was able to get them a full price offer on their house. They were then able to get out from all their debts and take a few deep breaths. They scheduled a much needed vacation to the Northwest, to relax and look at possibly relocating there. With money in the bank, they now can consider different options and reevaluate their life goals.
Bill and Pam, members of the sandwich generation, were ready to sell the house that was no longer working for their needs. They wanted to “rightsize” to a house that made life easier and allowed them to be available for family members that needed their help. They now can spend more time with their grandchildren and help care for Bill’s dad.
Mauricio and Angela were moving here from outside the country. It was very important to Mauricio to provide well for his family, who were about to finally join him here. We helped him locate and purchase the perfect home for his wife and son.
Ernest and Alice relocated to the Charleston area from the East Bay area of California. They were tired of dealing with the congestion, traffic and high prices of California. They wanted to find their “forever home’ where they could enjoy the next stage of their life. We worked with them to make their relocation as seamless as possible. They are now enjoying a more relaxed lifestyle in a home that they love.
Whatever your story is, we are here every step of the way. <a href="https://www.jeffcookrealestate.com/blog/meet-the-sell-squad/">The Jeff Cook Real Estate Team</a> is great at matching sellers and buyers, quickly and efficiently. We know the local market and we have local experts in every neighborhood. We also have an incredible marketing operation that brings in thousands of buyers, not only from the local area but from all over the country. We are incredibly thankful to be under the leadership of <a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook/">Jeff Cook</a> and to be a team that always gets the job done! Give us a call if we can assist you with any of your housing needs at 855-HEY-JEFF.2019-07-29T11:50:00-07:002021-01-21T14:33:19-07:00Cory Towlertag:jeffcookrealestate.com,2012-09-20:6041How Do You Get Laid Off For Making Too Many Sales? Hey Charleston,
Jeff here! Recently I was asked the question: “How did you get laid off from Corporate America for making too many sales?” It’s a really intriguing story so I thought I would share it with you.
How many of you remember the tv & appliance retailer <a href="https://www.cbsnews.com/news/eight-reasons-why-circuit-city-went-bankrupt/">Circuit City</a>? I was working for them back in 2002 on straight commission selling TVs when Best Buy exploded onto the scene. Circuit City announced they were transitioning their pay scale from commission to hourly pay. What’s worse was the announcement that they couldn’t afford to keep the top producers on staff at the hourly rate that they averaged on commission. Anyone who averaged over a certain dollar amount in sales per hour was terminated and security was present to help escort those employees out, including me. Every store across the entire country lost their top 5 salespeople instantly and shortly therefore filed bankruptcy. By taking the top salespeople out of each store, they essentially took the engine out of the car and expected it to still function. Alan McCullough was the CEO at the time and I have always wondered why he made those changes and if it was really his choice or pressure from shareholders. It was a learning experience of what not to do if I ever opened a company.
In 2003, just one year later, I decided to launch Jeff Cook Real Estate. My first priority was to establish and build a culture that cultivated hard work and rewards for our team members. I wanted to create a safe working environment where no one would have to fear corporate politics or worry about getting laid off for being the best at what they do. You can read more about our culture here. The sky's the limit when it comes to real estate sales. It was just me when I started in 2003, but within 4 to 5 years, I was able to grow to 10 people and form a team which gained market share during the recession. Often times people ask how I grew so quickly because they only took notice after 2013 when we started marketing heavy in the Charleston area. What they failed to notice were the previous 10 years of work behind the scenes to build the infrastructure. Currently, we have over 100 team members today and are still <a href="https://www.jeffcookrealestate.com/blog/selling-homes-is-awesome-join-the-jcre-team/">looking for a few more talented players</a> who aren’t scared to roll up their sleeves and jump into this hot market! In Real Estate sales, the sky is literally the limit, where you are appreciated and paid based on the extra effort that you choose to put in.
If you’re considering a career in Real Estate, check out more at <a data-cke-saved-href="http://www.joinjcre.com" href="http://www.joinjcre.com" rel="nofollow">www.JoinJCRE.com</a> or call 843-501-9786.
I can’t wait to hear from you,
<a href="https://www.jeffcookrealestate.com/blog/who-is-jeff-cook/">Jeff Cook</a>2017-08-30T10:40:00-07:002022-09-27T05:49:28-07:00Cory Towler